CRM & Loyalty Manager

CRM & Loyalty Manager

At Sticks'n'Sushi, we serve high-quality, fresh food based on a unique combination of classic and creative sushi along with sizzling kushiyaki from the grill. But we're about more than great food. We're in the business of first dates, family dinners, team celebrations, regulars who know the menu by heart, and guests who come back again and again.

We're looking for a CRM & Loyalty Manager to own how Sticks'n'Sushi keeps and grows its guest relationships.

This is a new role, and you'll be the first single owner of our CRM. You'll shape the strategy, run the platform, build the lifecycle campaigns, and take the lead on Frequent Fisher, our long-standing loyalty programme. With a large and loyal guest database, one of your first jobs will be to own the plan for how we reach them, re-engage them, and keep them coming back.

You'll communicate in Danish and English, work across Brand, Marketing, Sales, and IT, and turn data into conversations our guests actually want to have with us.

At Sticks'n'Sushi, our people are known as Strange Fish. We're bold, curious, humble, and ambitious. We support one another, celebrate success together, and put "we" before "I".

What You'll Be Doing

• Owning CRM strategy and making it the engine of guest retention and repeat visits
• Owning and developing the CRM platform, including set-up, integrations, and data quality
• Building and automating guest journeys and lifecycle campaigns, from welcome to win-back
• Planning, writing and sending email campaigns in Danish and English that sound like Sticks'n'Sushi
• Owning the plan to activate our guest database and turn it into more frequent, more loyal guests
• Leading the Frequent Fisher loyalty programme, including member acquisition, engagement and programme health
• Building segmentation that puts the right message in front of the right guest at the right time
• Testing, measuring and reporting on performance, and using the results to improve what comes next
• Making sure consent, data quality and GDPR compliance are in place across the UK and EU
• Working with agencies and with colleagues across Brand, Marketing, Sales, IT and our restaurants
• Finding ways to grow loyalty membership both online and in our restaurants

We're Looking For Someone Who

• Has proven CRM experience, owning a platform, segmentation, and email or lifecycle marketing end to end
• Has built guest or customer journeys and automated lifecycle campaigns, and can show the results
• Has strong data and segmentation skills, and tests, measures, and reports on performance without being asked
• Has loyalty programme experience across design, member acquisition, engagement and programme health
• Is fluent in Danish and English, written and spoken, and writes engaging, brand-aligned copy in both
• Understands consent, data quality and GDPR in the UK and EU
• Works well with agencies and with colleagues across Brand, Marketing, Sales and IT

Desirable Experience

• Klaviyo experience
• Hospitality, restaurant or membership-based marketing experience
• Experience with app or web shop integrations and offline (in-store or in-restaurant) member acquisition
• German, French, or another European language

Why Join Us?

This is a chance to build something from the ground up. As the first owner of CRM and loyalty at Sticks'n'Sushi, you'll set the direction, choose the priorities, and see the direct impact of your work in our restaurants. Your ideas won't sit in a spreadsheet; they'll bring guests back through our doors and help shape how Sticks'n'Sushi grows across Denmark, Germany, the Czech Republic, the UK and beyond.

We're aiming for a start in January 2027.

The benefits that go beyond the day-to-day:

Yes, we work hard. But we laugh, learn, and enjoy the ride too. As part of Sticks'n'Sushi, you'll enjoy:

• 50% discount across all Sticks'n'Sushi restaurants, including across the EU
• Team events, unforgettable parties and annual awards
• Access to great restaurants, bars and hotels through CODE
• Financial wellbeing support through Wagestream
• Employee assistance and wellbeing support through Hospitality Action
• Exceptional learning and development opportunities

Ready to jump in? Click apply and tell us about the Strange Fish that you are. If your spark lights ours, we'll invite you for a chat; if it feels right, we'll dive straight in together.

That's us.